CONCERIA SETTEBELLO AND SCART
DELIVER HIGH CREATIVE IMPACT, LOW ENVIRONMENTAL IMPACT
Incredibly high creative impact, incredibly low environmental impact. This was the idea behind Conceria Settebello’s concept when it came to expressing our commitment to sustainability at the 2022 edition of the Lineapelle international leather fair in Milan. The result was a stand with furniture and décor items made entirely from offcuts and old materials recovered from the various parts of our tanning facilities, and was developed in collaboration with the SCART team at Hera Group, experts for over twenty years in the area of recovery and recycling.
The idea was based on transforming waste into a resource and raw material, and we wanted to showcase this via our stand, in a way that also expressed Made in Italy quality, commitment to sustainability, social responsibility and avant-garde excellence.
An old tanning drum is the starting point for an incredible work of art and a tangible metaphor for transformation and rebirth. As part of our initiative with the Hera Group’s SCART team, one of our old barrels was taken apart and rebuilt as a bar counter and four unique designer tables. The work was carried out by members of the San Patrignano community, an incredible place that helps set troubled young people back on the right track.They created these wonderful masterpieces that perfectly articulate Conceria Settebello’s ongoing commitment to aesthetics and social responsibility. Because at Conceria Settebello, we firmly believe that everything and everyone deserves a second chance, and that the results benefit the entire community.
True growth is not feasible unless it is sustainable, respects the environment and humans, incorporates product and employee safety, considers animal welfare and includes supply chain traceability. These are all areas that we are proud to include as part of our everyday commitment to running a responsible business. In fact, we have even created the role of Head of Sustainability which we see as fundamental in our strategy to optimise our processes and reduce our impact on the environment.
We have also published a Sustainability Report that sets out our efforts and results in transparent, concrete terms when it comes to our economic, environmental and social impact. This, for us, is the lens through which we view our real commitment in the present time, but with an eye towards the future.
SCART, part of the Hera Group, is an artistic and communication initiative that has been transforming industrial offcuts into works of art for almost 25 years, giving a new life to materials that have extra chapters to add to their story.
This innovative approach that combines ethics and aesthetics has seen SCART produce more than 1000 pieces over the years. The starting point is always recycled or recovered materials and the output includes home accessories, designer furniture, pictures, musical instruments, stage costumes and theatrical props. The Hera Group’s ambition is for SCART to become a channel to educate the greater public through the medium of art about themes such as the circular economy, sustainability and the negative impact waste can have on the environment if not disposed of correctly.
SCART’s works represent a treasure trove of innovative and effective communication tools that can be used by persons, groups, businesses and organisations that want to support environmental culture.
Marketing Director of HERAmbiente and founder of the SCART initiative